A First-Class Hot Dog: SWISS Launches Limited Edition "Bastardo" In-Flight Snack
"Bastardo" is proof that airline dining may be entering a new era: less caviar tradition, more comfort food with a boarding pass.
Swiss International Air Lines — page 3
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Cute, But Hard Pass: SWISS Serving “Bastardo” Hot Dog In First Class
Typically travelers would scoff at the concept of an airline serving hot dogs in international first class, where tickets can cost $10K+. However, Lufthansa Group carrier SWISS is proudly serving hot dogs in first class, down to the point that the airline is making a big deal about it on social media. Is this a brilliant way to highlight a local creation, or something cheap that shouldn’t be in first class?
One Mile at a Time•Ben Schlappig28 JunA
Belgian executive Dieter Vranckx takes chairmanship of SWISS, expands leadership across Lufthansa Group airlines
Belgian aviation executive Dieter Vranckx has been appointed Chairman of the Board of Directors of Swiss International Air Lines (SWISS), further strengthening his influence within the Lufthansa Group. The appointment follows the departure of outgoing chairman Reto Francioni, who chose not to seek re-election. Vranckx, currently Chief Commercial Officer of Lufthansa Group and a member […]
Aviation24.be•André Orban28 Jun
SWISS offers digital menus for its customers’ pre-flight use
SWISS passengers can now view in advance what culinary creations they’ll be offered in the air. Digital menus are now available on the SWISS app and at swiss.com for all...