
U.S. Tourism Slide Deepens With 12% Drop in August
The U.S. travel industry expected a banner summer for visitor numbers.

The U.S. travel industry expected a banner summer for visitor numbers.

Rising fuel prices are once again becoming a concern for the airline industry. Some airline executives have said to expect more capacity cuts and higher airfares.

Europe’s support to the industry through its Emissions Trading Scheme swelled to four times 2024’s figure as the race to meet mandated blending targets gets underway.

The travel industry is largely still testing AI bookings in controlled environments. Companies that can prove the technology works across live bookings at scale could gain a valuable head start.

The owner of the Banyan Tree brand has taken a majority stake in a Cape Town safari and lodge operator. The deal is asset-light, adding fee income instead of bricks, and gives Banyan a foothold in safari and nature hospitality.

Southwest is looking to lure in more premium customers with the new lounges and credit card it will launch next year, making Rapid Rewards more “aspirational.”

Dormakaba’s Alliants deal shows how quickly hotel hardware and software are converging.

Thai Airways’ expansion across Europe and Asia could strengthen Bangkok’s role as a regional hub, giving hotels and tour operators more opportunities to attract travelers combining Thailand with neighboring destinations.

Minor Hotels is expanding into Vietnam's capital with a 310-room Avani+ property — its first move beyond a portfolio so far concentrated in the country's resort destinations, and a signal of where its next phase of Vietnam growth may be headed.

Wyndham isn't waiting to see whether AI recommends its hotels. It feeds live data straight into ChatGPT, Claude, and Gemini, then uses AI to watch AI and refine what it supplies. Geoff Ballotti runs every such call through one test: does it pay off for owners? We'll get into it at Skift Global Forum.

Turo already delivers cars to travelers. Now it wants hotels, vacation rentals, and travel platforms to help sell them.

The airline is investing in premium retrofits to boost revenue now, even as Boeing delays push its widebody plans to 2028.

Cleartrip’s Elite program is less about big perks and more about knowing its travelers better. That could be the bigger prize for an OTA.

United still thinks it can continue to pass on fuel costs through airfare increases, betting that customers are willing to pay more for premium seats and amenities like Starlink.

Cruises and experiences are the two holdout sectors where a majority of their bookings still take place offline. The Sam's Club Travel cruise experiment could begin to change that.

American Airlines CEO Robert Isom said he expected the carrier to make some “trade-offs” on capacity if fuel prices continue to stay elevated in the long-term, expecting slower growth in 2027. “If fuel prices remain as high as they are right now, I think that’s going to require some adjustments in terms of our capacity […]

The premium travel-card war has split American finance in two: a few companies want to own the trip, while most banks want to own the customer paying for it.

O'Hara put a number on his train bet, €300 million, and a theory: whoever has the trains gets through the tunnel first.

Power in the travel industry now belongs to the builders. Those whose initiatives are ambitious, audacious, and — at the same time — gloriously useful. Here’s Skift’s 2026 list of the top 25 people doing that building.

Travelers are demanding more flexibility, personalization, and control across the journey. Turo’s Tim Rossanis sees mobility as a pilot for how travel companies can respond by building around traveler intent rather than legacy processes.