2 sourcesTracking since 14 Sept, 11:25
<a href="https://www.fiercebiotech.com/marketing/no-more-nordisk-novo-goes-it-alone-amid-rebranding-push" hreflang="en">No more Nordisk as Novo goes it alone amid rebranding push</a>
Chronological coverage
First seen14 Sept, 11:25<a href="https://www.fiercebiotech.com/marketing/no-more-nordisk-novo-goes-it-alone-amid-rebranding-push" hreflang="en">No more Nordisk as Novo goes it alone amid rebranding push</a>
As Novo Nordisk continues its epic battle with Eli Lilly for market share in the increasingly competitive obesity and diabetes space, Novo is launching a major rebranding of its business, its logo and its name.
Fierce Biotech•Ben Adams
- Latest14 Sept, 13:00
<a href="https://www.fiercepharma.com/marketing/no-more-nordisk-novo-goes-it-alone-amid-rebranding-push" hreflang="en">No more Nordisk as Novo goes it alone amid rebranding push</a>
As Novo Nordisk continues its epic battle with Eli Lilly for market share in the increasingly competitive obesity and diabetes space, Novo is launching a major rebranding of its business, its logo and its name.
Fierce Pharma•Ben Adams