Alaska Airlines enters into long-term lease agreements to add four 737-800 Boeing Converted Freighter (BCF) aircraft to its dedicated cargo fleet, increasing the carrier’s 737 freighter fleet from 5 to...
The company ultimately chose to focus on growing Alaska Airlines and, increasingly, its own brand relevance.
Several weeks ago, I wrote about how Alaska Airlines wrongly denied a family boarding, and then kicked them off the next flight, with that second removal being due to a ”clash of personalities” with the crew. There are a lot of details there, so please read those two posts before continuing to read. I won’t recap what happened, as this post will be long enough already.
One Mile at a Time•Ben Schlappig25 Jul
Alaska Airlines, Inc. has announced the future fleet plan for Hawaiian Airlines’ Neighbor Island flying – a modern fleet of Hawaiian-branded Boeing 737-800 aircraft that will replace Hawaiian’s retiring Boeing 717 fleet, delivering a significantly improved guest experience and greater reliability for Hawai’i and the Hawai’i traveler. The 737-800 aircraft will feature a modern premium onboard experience that includes:
Surging fuel costs hit Alaska particularly hard this year. But the carrier is betting that it can turn its profitability around with higher travel demand — and even catch up to Delta and United.
Skift Airlines•Meghna Maharishi22 JulAlaska Airlines Group announced 2Q26 numbers. Before we get to that, remember that for 1Q26, the key headwinds were sharply
Air Insight•Addison Schonland22 JulHawaiian Airlines will see its own branding on a freighter for the first time in more than six years when parent Alaska Airlines receives four 737-800BCFs next year. Alaska has entered into a long-term lease deal with an undisclosed lessor to add the four 737-800BCFs to its narrowbody freighter fleet. It expects to take delivery […]
The carrier will inherit these jets from Alaska Airlines.
The competitive landscape in the US airline industry looked very different two decades ago. At the time, Delta Air Lines was weaker on the US West Coast, but lacked the resources and funds to grow its operations. So in this video, we take a look at how Alaska Airlines and Delta Air Lines went from friends to frenemies, why Seattle became the center of their rivalry, and how both airlines are now competing for the future of long-haul travel on the US West Coast.
There's no mid-market cabin class on Alaska Airlines' Dreamliners.
The cabin is inspired from previous Hawaiian products.
Alaska Airlines now has all the Hawaiian fleet data being reported under its brand at the DOT. The impact is
Air Insight•Addison Schonland15 Jul
In 2023, we saw Alaska Airlines and Starlux Airlines launch a partnership, coinciding with the Taiwanese carrier commencing service to the United States. While award availability was great for about a day when the partnership first launched, unfortunately it has been extremely limited since then. Every so often we see a dump of award availability, and this is one of those cases!
One Mile at a Time•Ben Schlappig15 Jul
The carrier will begin two routes to Hawaii, neither of which has had nonstop flights in 12 years. Find out more here!
A closer look at the carrier's strategy on how best to utilize its aircraft during the slow winter season, and the competitive landscape in St Louis.
The new routes will be a game-changer for air travel in the region.
A larger fleet now means more flights to key markets from the airline's busiest airports.
Alaska Airlines is to roll out a Starlink-powered wi-fi connectivity portal, developed in partnership with Finnish design and engineering studio Reaktor.
Aviation Business News•Greg Whitaker6 Jul
Carrier joins global alliance after merger with Alaska Air Group, while Boeing 787 fleet shifts to Alaska Airlines
Air Data News•Ricardo Meier1 Jul
The Boeing 737-900 was part of Alaska Airlines' fleet for almost 25 years.