.jpg)
Just Browsing: Tailoring, Fringe, and Lace From H&M’s Studio Collection At NYC Showroom
Vogue Shopping market editor Andrea Zendejas tries on the new H&M Studio collection. Shop along with her.
- neutral toward H&M · 93%
.jpg)
Vogue Shopping market editor Andrea Zendejas tries on the new H&M Studio collection. Shop along with her.

Swedish fashion retailer H&M has today reported a bigger rise than expected in June-August operating profit, and said it expected sales in September to be up 1% in local currencies.

The billionaire family behind H&M is quietly increasing its stake, fuelling speculation it could take the fast-fashion retailer private as CEO Daniel Erver's turnaround efforts have so far failed to boost the shares or lift sales significantly.

The photographer turned studio stills into AI-generated fashion films for H&M’s latest London Fashion Week show. Here, he and H&M’s creative director explain why they’re experimenting with a technology that still divides fashion.
A touch of luxury has helped