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Coverage, page 6

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It’s a slam dunk for Tommy Hilfiger as stars turn out for Plaza homecoming

Preppy is back in the zeitgeist, says designer, blending sportswear codes and collegiate chic at New York show Tommy Hilfiger’s front row was a slam dunk. The Knicks are the kings of New York right now, so scoring Josh Hart, Karl-Anthony Towns and Miles McBride, three of the team’s stars, for the guest list of his New York catwalk show was a victory. Travis Kelce, who is co-designing another upcoming collection with Hilfiger and had been rumoured to attend this event with his new bride, was a no show, but you can’t win them all. Tommy Hilfiger is all about sport. The design vocabulary of oversized jerseys, team stripes, rugby shirts and letterman jackets draws heavily on the visual language of the stadium. Kelce, whose NFL tunnel walks have become a catwalk of their own, is the latest in a bloodline of sporting ambassadors that includes Thierry Henry, Rafael Nadal and Lewis Hamilton. Hilfiger has long stood for a certain glossy stars-and-stripes Americana – its graphic red, white and blue logo is a riff on the flag – but American identity is delicate cultural territory right now. Sport, which unites audiences across all backgrounds and political allegiances, gives the brand a wholesome place to congregate. “People really like him,” Hilfiger explained backstage of why he chose to collaborate with Kelce. “He’s really humble, down to earth, sweet, fun, and funny. And a superstar athlete.” Continue reading...

The GuardianThe Guardian•Jess Cartner-Morley in New York11 Sept

It’s a slam dunk for Tommy Hilfiger as stars turn out for Plaza homecoming

Preppy is back in the zeitgeist, says designer, blending sportswear codes and collegiate chic at New York show Tommy Hilfiger’s front row was a slam dunk. The Knicks are the kings of New York right now, so scoring Josh Hart, Karl-Anthony Towns and Miles McBride, three of the team’s stars, for the guest list of his New York catwalk show was a victory. Travis Kelce, who is co-designing another upcoming collection with Hilfiger and had been rumoured to attend this event with his new bride, was a no show, but you can’t win them all. Tommy Hilfiger is all about sport. The design vocabulary of oversized jerseys, team stripes, rugby shirts and letterman jackets draws heavily on the visual language of the stadium. Kelce, whose NFL tunnel walks have become a catwalk of their own, is the latest in a line of sporting ambassadors that includes Thierry Henry, Rafael Nadal and Lewis Hamilton. Hilfiger has long stood for a certain glossy stars-and-stripes Americana – its graphic red, white and blue logo is a riff on the flag – but American identity is delicate cultural territory right now. Sport, which unites audiences across all backgrounds and political allegiances, gives the brand a wholesome place to congregate. “People really like him,” Hilfiger said backstage, explaining why he chose to collaborate with Kelce. “He’s really humble, down to earth, sweet, fun, and funny. And a superstar athlete.” Continue reading...

The GuardianThe Guardian•Jess Cartner-Morley in New York11 Sept

Crowd of 100,000 laps up relentless sensory experience as NFL woos Melbourne | Jack Snape

The morning kick-off provided ‘incredible’ vibes for a sell-out crowd clearly different to that which attends AFL and cricket games at the venue At 9am on a Friday, Melbourne’s tongues would usually be tinged with toothpaste. Beer, however, was the flavour craved by this throng of bros brought together by the visit of one of the United States’ great institutions. Dressed in San Francisco 49ers red, LA Rams blue and every other colour of the 32-team NFL rainbow, the 100,021 fans had come to the competition’s first regular season match in Australia. They were there in droves, and 90 minutes from kick-off their thirst had already forced the closure of the pop-up pub adjacent to the MCG. Continue reading...

The GuardianThe Guardian•Jack Snape at the MCG11 Sept