What’s behind Royal Caribbean’s ‘highly surprising’ push into Sandals vacation resorts
Royal Caribbean plans to take a 50% stake in Sandals, a move that gives the cruise line access to wealthier customers.
Royal Caribbean plans to take a 50% stake in Sandals, a move that gives the cruise line access to wealthier customers.

If Royal Caribbean buys half or more of Sandals Resorts, the main prize would be prime Caribbean beachfront. A deal would be a faster route to land-based revenue as it competes with Carnival to provide more land-based experiences for passengers.

Royal Caribbean has been trying to diversify beyond cruises and become a leader overall in vacations.

Deal would be largest in cruise operator’s history as it moves to cater to tourists on land as well as sea
Both executives bring expertise in technology, innovation, and commercial strategy, the carrier said.