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8 sourcesTracking since 23 Sept, 15:05

Disney+ and Hulu raise prices on several streaming plans

In brief

Disney has increased the prices of several Disney+ and Hulu plans. Disney+ Premium, which has no ads, rises from $18.99 to $21.49 per month, while other ad-free plans increase by $2 to $2.50 and ad-supported plans by $0.50. The ad-supported Disney+ and Hulu bundle remains unchanged; new prices apply to new subscribers on Sept. 23 and to existing customers at their next billing date.

Summary written by HeraldLoop from 8 sources · updated 23 Sept

What changed

  1. 23 Sept, 15:05Disney+ Raises Prices Again, the Fourth Hike in Four Years · Variety
  2. 23 Sept, 15:57Disney+ starts rolling out another price hike, no ad plans starting at $21.49/month · 9to5Google
  3. 23 Sept, 16:06Disney Hikes Price Of Disney+ and Hulu Streaming Plans · Deadline
  4. 23 Sept, 16:27Disney+ is raising prices for the 6th straight year — and Hulu is going up too · Business Insider
  5. 23 Sept, 17:15Disney Plus Officially Raises Prices Again · Polygon
  6. 23 Sept, 18:06Disney+ and Hulu add to the growing trend of streaming inflation · TechCrunch
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How outlets framed it

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Chronological coverage

  1. 23 September
  2. Latest23 Sept, 21:18

    Disney+ and Hulu raise prices by up to 13 percent after doubling profits

    The Disney+ ad-free plan is now more expensive than Netflix's.

    Ars TechnicaArs Technica•Scharon Harding
  3. Follow-up23 Sept, 19:10

    Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49

    Disney today increased the prices on several of its Disney+ and Hulu streaming plans, with the increase coming exactly one year after Disney's last price hike . Premium ad-free plans are $2 to $2.50 more expensive per month, while Disney's ad-supported Disney+ and Hulu plans are $0.50 higher per month. The ad-supported Disney+ and Hulu bundle has not changed in price, and that's what Disney is steering customers toward. Disney+ (Ads) - $12.49, up from $11.99 Disney+ (No Ads) - $21.49, up from $18.99 Hulu (Ads) - $12.49, up from $11.99 Hulu (No Ads) - $21.49, up from $18.99 Disney+, Hulu Bundle (Ads) - $12.99, no change Disney+, Hulu Bundle (No Ads) - $21.99, up from $19.99 Disney+, ESPN, Hulu Bundle (Ads) - $21.99, up from $19.99 Disney+ (No Ads), Hulu (No Ads), ESPN Select (Ads) - $32.99, up from $29.99 Disney+, Hulu, HBO Max Basic (Ads) - $21.99, up from $19.99 Disney+, Hulu, HBO Max Basic (No Ads) - $34.99, up from $32.99 Bundles with ESPN or HBO Max are also $2 to $3 more expensive. Buying a standalone Disney+ or Hulu plan is just $0.50 cheaper per month than getting a bundle, both with ads and without. Disney is pushing bundles because it has been merging Hulu content into the Disney+ app to create an all-in-one experience. When Disney+ launched in November 2019 , it was priced at $6.99 per month. It did not have ads at the time, with Disney introducing its first ad-supported plan in 2022. Pricing for the no-ad option has increased more than 200% in nearly seven years. Apple's streaming TV service launched right around the same time as Disney+ for $4.99 per month. Today, the Apple TV service is $14.99 per month, also a 200% increase. Other streaming services like Netflix and HBO Max raise prices regularly too. Disney's higher prices go into effect for new subscribers today, and for existing subscribers on their next monthly bill. Tag: Disney This article, " Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49 " first appeared on MacRumors.com Discuss this article in our forums

    MacRumorsMacRumors•Juli Clover
  4. Follow-up23 Sept, 18:06

    Disney+ and Hulu add to the growing trend of streaming inflation

    Disney is raising the prices of Disney+ and Hulu as streaming costs continue to rise across the industry.

    TechCrunchTechCrunch•Lauren Forristal
  5. Follow-up23 Sept, 17:15

    Disney Plus Officially Raises Prices Again

    Disney Plus' latest price hike is here, with a $2.50 monthly increase on Disney Plus and Hulu Premium subscriptions.

    PolygonPolygon•Michael McWhertor
  6. Follow-up23 Sept, 16:27

    Disney+ is raising prices for the 6th straight year — and Hulu is going up too

    Disney is raising the prices of Disney+ and Hulu once again. Major streamers like Netflix and Peacock have also hiked prices.

    Business InsiderBusiness Insider•James Faris (jfaris@businessinsider.com)
  7. Follow-up23 Sept, 16:06

    Disney Hikes Price Of Disney+ and Hulu Streaming Plans

    Disney has raised the prices of most Disney+ and Hulu streaming plans with the biggest increase for Premium subscriptions, which that are ad free. It’s the latest in a round of price hikes by streamers and Disney’s fourth in as many years. The new prices, which makes the company’s bundles proportionally more attractive, raise Disney+ […]

    DeadlineDeadline•Jillg366
  8. Follow-up23 Sept, 15:57

    Disney+ starts rolling out another price hike, no ad plans starting at $21.49/month

    Yet another price hike is imminent for Disney+ and Hulu, with the new plans going up by around $2 per month. more…

    9to5Google9to5Google•Ben Schoon
  9. First seen23 Sept, 15:05

    Disney+ Raises Prices Again, the Fourth Hike in Four Years

    The streamflation trend continues: Disney is once again asking Disney+ subscribers to pay even more for the streaming service. Disney+ Premium, the plan with without ads, is increasing from $18.99 to $21.49/month, effective Wednesday (Sept. 23) for new subscribers, per a Bloomberg report. Existing customers will see the new pricing on their next monthly bill. […]

    VarietyVariety•Todd Spangler