
Why is Apple’s New Foldable iPhone Duo $1,999?
The company unveiled a new iPhone that costs $1,999. Here are the economics behind that price tag.

The company unveiled a new iPhone that costs $1,999. Here are the economics behind that price tag.

Apple Watch Series 12 models with a ceramic case are physically larger than the same model in aluminum or titanium, according to Apple's own tech specs. At 46mm, Apple's tech specs page lists the aluminum and titanium case at 46mm by 40mm by 9.7mm, while the ceramic case sold under the same 46mm name measures 47mm by 41mm by 9.85mm, a millimeter taller, a millimeter wider, and 0.15mm thicker. The 42mm size follows the same pattern: 42mm by 37mm by 9.7mm for aluminum and titanium, versus 43mm by 37mm by 9.85mm for ceramic, a millimeter taller and 0.15mm thicker, with the width unchanged. The display is unaffected. Apple lists the same 1,196 sq mm display area at 46mm and 970 sq mm at 42mm across all three materials, meaning the extra size is entirely case, not screen. The ceramic models are also heavier. At 46mm, the Pearl White ceramic case weighs 51.3 grams and Night Blue weighs 52.9 grams, against 39.5 grams for the equivalent aluminum model and 44.9 grams for titanium, up to 34% heavier than aluminum and 18% heavier than titanium. The 42mm ceramic models weigh 41.7 grams in Pearl White and 42.8 grams in Night Blue, against 32.2 grams for aluminum and 36.5 grams for titanium, up to 33% heavier than aluminum and 17% heavier than titanium. This appears to be the first time Apple has sold different physical case dimensions under the same nominal watch size. The increased size is presumably a design compromise owing to the entirely different material, although the earlier ceramic Apple Watch Edition models used identical case dimensions across materials at a given size, with only the weight changing between them. Ceramic returns to the Apple Watch lineup with the Series 12 after a six-year absence, having last been offered on Series 5 in 2019 before Apple dropped it for Series 6 in 2020. Apple Watch Series 12 in ceramic starts at $899, compared with $399 for aluminum and $699 for titanium, in Pearl White or Night Blue finishes. It launches on September 18. Related Roundup: Apple Watch 11 Buyer's Guide: Apple Watch (Buy Now) Related Forum: Apple Watch This article, " Ceramic Apple Watch Series 12 Is Bigger and Heavier Than Other Models " first appeared on MacRumors.com Discuss this article in our forums

Apple unveiled the iPhone 18 Pro models just one day ago, but there are already rumors about a redesigned "iPhone 20" launching next September. Bloomberg 's Mark Gurman recently reported that Apple plans to release a special 20th-anniversary iPhone next year with the biggest design changes since the iPhone X. Of course, there is always a new iPhone around the corner, but it sounds like the so-called "iPhone 20" will have significant changes that some customers may wish to wait for. Unveiled by Steve Jobs in 2007, the iPhone turns 20 next year. To mark the occasion, the report said Apple plans to release a 20th-anniversary iPhone with "curved glass around all corners and edges" and thinner bezels around the screen. "It will be the biggest overhaul to what is now the iPhone Pro line since the iPhone X," the report said, but no further details were provided. Released in 2017, the iPhone X was the first iPhone with Face ID. The removal of the Touch ID button allowed for the iPhone X's screen to extend more towards the edges of the device compared to previous models. It seems like the 20th-anniversary iPhone would go a step further than this by truly having the screen wrap around the corners and edges of the device, for a seemingly all-glass appearance. Rumors about the 20th-anniversary iPhone have gone back and forth, but based on Gurman's latest reporting, the device seems to be in the works still. However, it remains to be seen if Apple can fully achieve the ambitious design changes that are apparently in development, or if plans for the device will ultimately be scaled back. As for the iPhone 18 Pro, key new features include an A20 Pro chip with up to a 20% faster CPU and up to a 40% faster GPU compared to the A19 Pro chip, a smaller Dynamic Island, variable aperture for the main 48-megapixel Fusion camera, longer battery life, and a larger vapor chamber cooling system for improved heat dissipation. If those upgrades do not sound interesting to you, waiting for the redesigned "iPhone 20" might prove to be worthwhile, but only if rumors come to fruition. Related Roundup: iPhone 18 Pro Tag: 20th-Anniversary iPhone Related Forum: iPhone This article, " Skipping the iPhone 18 Pro? Redesigned 'iPhone 20' is Coming Next Year " first appeared on MacRumors.com Discuss this article in our forums

Apple’s new folding iPhone Duo is finally here, alongside refreshed Pro models. Our primer has all the details you need to choose the iPhone 18 that’s right for you.

The Apple Watch Series 12 pairs a smaller display with a wider case than Series 10 and Series 11, even though the pixel resolution hasn't changed, according to Apple's own tech specs. For the 46mm Series 12, Apple's tech specs page lists the display area at 1,196 sq mm, down 2% from 1,220 sq mm on Series 10 and Series 11 . The 42mm size shows a similar 1.9% drop, from 989 sq mm to 970 sq mm. Pixel counts are identical across all three generations: 416 by 496 at 46mm, and 374 by 446 at 42mm. The case grows as the screen shrinks. Apple's Series 12 tech specs list the 46mm case at 46mm by 40mm by 9.7mm, a millimeter wider than the 46mm by 39mm by 9.7mm case on Series 10 and Series 11, a roughly 2.6% increase in case footprint. The 42mm case grew from 42mm by 36mm to 42mm by 37mm over the same span, about 2.8%, with depth unchanged at 9.7mm for both sizes. A smaller display combined with a bigger casing means bigger borders around the display, and it looks like Apple has also tweaked the design of the Series 12 to recede the casing and expand the front glass, which makes the borders look even larger. There's recent precedent for a change like this translating into a visibly thicker bezel. Series 10 went through a similar shift when it replaced Series 9 in 2024, growing the case around the display. The Series 10's visible aluminum edge had actually shrunk by around 33% versus Series 9, while the total bezel, including the black glass border, had grown by about 17%, even though the case and display figures looked like an improvement on paper. It looks like the Series 12 repeats that pattern, although to a less extreme extent. Unlike the Series 9 to Series 10 change, which was a full case redesign, Series 10, Series 11, and Series 12 all share the same approximate case design. The Apple Watch Series 12 starts at $399 and launches on September 18. Related Roundup: Apple Watch 11 Buyer's Guide: Apple Watch (Buy Now) Related Forum: Apple Watch This article, " Apple Watch Series 12 Has Smaller Screens and Bigger Cases " first appeared on MacRumors.com Discuss this article in our forums

It’s a beautiful stone no, the Grand Condé diamond? Its presence in the public eye was almost lost 100 years ago, but thanks—of all people—to a hungry cleaning lady, it can still be part of new exhibitions like the one upcoming at the Château de Chantilly near Paris. But first, some outrageous history. Suzanne Schiltz […]

Hidden beneath the 7.6-inch inner screen of the foldable iPhone Duo is an under-display FaceTime camera. The long-rumored feature is a first for Apple, yet the company hasn't provided as much detail about it as the device's other cameras. For example, unlike the 12-megapixel sensor on the outer front display and the two 48-megapixel lenses on the back, Apple has not revealed the megapixel count of the under-screen camera. Apple's tech specs page for the iPhone Duo offers the following details about its capabilities: Under-display FaceTime camera Center Stage for video calls ƒ/1.8 aperture Tap to zoom and rotate Ultra‑stabilized video 1080p video recording at 30 or 60 fps Animoji and Memoji in FaceTime Wide color capture for photos and Live Photos Lens correction Auto image stabilization QuickTake video at 1080p at 30 fps and 60 fps Spatial Audio and stereo recording Wind noise reduction Audio Mix Apple says the under-display camera records video at up to 1080p at 60 frames per second, compared to 4K at up to 60 fps for the outer front camera and 4K at up to 120 fps for the Main rear camera. This means the sensor is at least 2 megapixels – the minimum necessary to shoot 1080p video. However, its apparent inability to shoot 4K video may suggest it is less than 8 megapixels. Given that Apple has kept quiet, perhaps it's closer to 2 megapixels. The under-screen camera's f/1.8 aperture is faster than the outer camera's f/2.2 aperture, which makes sense since it is probably helping to compensate for light lost through the display. Of course, Apple has not detailed the resulting trade-offs in image quality. How it affects photos and video is only likely to become clear once we get more time with the device. According to a December 2023 report , LG Innotek was developing an under-display camera for Apple using a "freeform optic" lens array designed to reduce distortion and compensate for brightness loss. Again though, we don't know if this is the camera that made it into the iPhone Duo. Another thing to note is that the display layer over the camera appears to lack the anti-reflective nano-texture coating found on the rest of the screen, resulting in a glossy dot. The screen also likely covers the lens with a lower density patch of pixels. Regardless, the difference means the camera's location is less discreet than one might expect depending on the angle of ambient light. Apple even subtly acknowledges this in its marketing materials with a circular shadow on the screen, but going on the video below and the variable reflectivity, the effect can be more pronounced than the company is letting on. Under-screen camera visibility on the iPhone Duo (video credit: Instant Digital https://t.co/teZ9DhbDkT ) pic.twitter.com/tCbR81B52F — Tim Hardwick (@waxeditorial) September 10, 2026 Video shared by Instant Digital on Weibo Samsung has grappled with the same issue. The Korean company previously used under-display cameras in models including the Galaxy Z Fold6, before switching to a conventional 10-megapixel punch-hole camera with the Galaxy Z Fold7. This is Apple's first attempt at under-screen camera technology, so future iterations of the Duo may be better at hiding what can appear like a small smudge or blemish in the display – depending how you look at it. Apple says preorders for the iPhone Duo will go live at 5:00 a.m. Pacific Time on Friday, October 16, with availability beginning Friday, October 23. Related Roundup: iPhone Duo Related Forum: iPhone This article, " Apple Isn't Revealing the iPhone Duo's Under-Screen Camera Resolution " first appeared on MacRumors.com Discuss this article in our forums

The iPhone Duo was the unequivocal star of Apple's "Surprise and shine" event, but not for people who were mostly paying attention for news on wearables. Thankfully, Apple had a lot to share about its new Apple Watch Series 12 and Ultra 4. There's no update to the SE model for 2026, which isn't necessarily […]

Despite all the build-up and all the scrutiny, Apple's first foldable phone looks solid.

In John Ternus' first launch event as CEO, Apple announced its first foldable phone and the iPhone 18 Pro.

Score Apple’s new AirPods 4 on Amazon for $99 (down from $129). It features a refined ergonomic fit, H2 chip, USB-C case, IP54 rating, and hands-free Siri head gestures.

Apple's latest smartwatches are now available for preorder, including the new Apple Watch Series 12 and Apple Watch Ultra 4.

It’s been less than a day since Apple announced the iPhone Duo, and someone has already taken the instantly iconic Apple iPhone Duo unfolding animation and applied it to their Galaxy Z Fold 8. Don’t get too excited, because it isn’t exactly available for everyone. more…

The iPhone Duo features an incredible opening animation, and even tech experts who've seen it all before are stunned.

Apple yesterday announced the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 at its "Surprise and Shine" event, and today all of these devices are up for pre-order on Amazon. This also includes the first cash discount on the Apple Watch Series 12. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AirPods 5 You can pre-order the AirPods 5 and AirPods 5 with Wireless Charging Case right now on Amazon, available for $129.00 and $149.00 , respectively. There are no pre-order deals yet on these devices, and they will officially launch on September 18. PRE-ORDER AirPods 5 for $129.00 PRE-ORDER AirPods 5 w/ Wireless Charging Case for $149.00 If you're looking to save some money, and don't need Active Noise Cancellation, Amazon currently has the previous generation AirPods 4 for $99.00 , down from $129.00. There's also a solid deal on the AirPods Max 2 for $449.00 , down from $549.00. Apple Watch Series 12 Apple Watch Series 12 models are also up for pre-order on Amazon today, starting at $399.00 for 42mm GPS devices and $449.00 for 46mm GPS devices. These will also launch on September 18 alongside the new AirPods 5. PRE-ORDER Apple Watch Series 12 (42mm GPS) for $399.00 PRE-ORDER Apple Watch Series 12 (46mm GPS) for $449.00 If you're interested in the cellular models of the Apple Watch Series 12, you have a chance to get the first savings on these devices via Amazon. The 42mm Cellular Series 12 is available for pre-order at $489.99 , down from $499.00, which isn't a large markdown but it is the only deal you'll find on these brand-new watches online right now. $9 OFF Apple Watch Series 12 (42mm Cell) for $489.99 PRE-ORDER Apple Watch Series 12 (46mm Cell) for $549.00 You can also pre-order the new Titanium Apple Watch Series 12 models starting at $699.00 , and the Ceramic model is available for $949.00 . Apple Watch Ultra 4 The Apple Watch Ultra 4 is available for pre-order on Amazon for $799.00 in Black and Natural Titanium color options. This device will launch on September 18, alongside the Series 12 and AirPods 5. PRE-ORDER Apple Watch Ultra 4 for $799.00 For a full breakdown of everything Apple announced this week , be sure to visit our dedicated post with all of the biggest pieces of news from the event. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple Deals This article, " AirPods 5 and Apple Watch Series 12 Pre-Orders Open on Amazon, With Early Discount " first appeared on MacRumors.com Discuss this article in our forums

Apple's foldable phone is finally here - well, almost. The iPhone Duo, coming October 23rd, follows in the footsteps of past folding devices from Android phone makers like Samsung, OnePlus, and Google, with a $1,999 price tag that sits just above the Pixel 11 Pro Fold and Galaxy Z Fold 8. While its hardware bears […]

Apple's tech specs suggest the iPhone Duo 's Main camera sensor is seemingly a match for the iPhone 17e 's, not the standard iPhone 17 's. According to Apple's tech specs page for the iPhone Duo , the Main camera is a 26mm, ƒ/1.6 sensor with sensor-shift optical image stabilization and Hybrid Focus Pixels, also enabling a 12MP 2x Telephoto crop from the same sensor. The iPhone 17e's tech specs page lists an identical 26mm, ƒ/1.6 Main camera with Hybrid Focus Pixels, the same autofocus terminology Apple uses for the iPhone Duo. The match is not total, though. The iPhone 17e's tech specs describes plain "optical image stabilization" with no "sensor-shift" qualifier, while the iPhone Duo's does include it. That detail instead lines up with the standard iPhone 17's tech specs page , which pairs sensor-shift OIS with a different autofocus term, "100% Focus Pixels," the wording iPhone 18 Pro's tech specs page also uses but Duo and 17e do not. This suggests that the Main camera of the iPhone Duo realistically falls somewhere between the iPhone 17e and iPhone 17, possessing the sensor-shift optical image stabilization of the iPhone 17, but with an iPhone 17e-style sensor that uses Hybrid Focus Pixels. The overlapping Focus Pixels wording with the 17e is fueling speculation online that the two devices share a sensor. Apple has not published a sensor size or pixel pitch for the iPhone Duo's Main camera, leaving the matching Focus Pixels wording as the only official link to the 17e for now. The iPhone Duo starts at $1,999, with pre-orders opening October 16 ahead of an October 23 release. Related Roundups: iPhone 17e , iPhone Duo Buyer's Guide: iPhone 17e (Neutral) Related Forum: iPhone This article, " iPhone Duo Has Similar Main Camera to iPhone 17e " first appeared on MacRumors.com Discuss this article in our forums

Apple just dropped all-new iPhones, but none of them are available for preorder yet. Here's when to preorder the iPhone 18 Pro, Pro Max, and iPhone Duo.

Apple yesterday announced the iPhone 18 Pro and iPhone 18 Pro Max, succeeding the iPhone 17 Pro that launched last September. The new models are built around the A20 Pro chip, a 48-megapixel Fusion Main camera with variable aperture, a redesigned vapor chamber, and a smaller Dynamic Island . Last year's iPhone 17 Pro brought one of the biggest design changes to the lineup in years, switching from a titanium frame and glass back to an aluminum unibody with Ceramic Shield 2. With that overhaul out of the way, this year's update is more about what's inside the phone than a new look, focused on the chip, camera, and battery rather than another redesign. The iPhone 18 Pro Max, which shares nearly all of these changes, also gets a battery capacity increase of its own, delivering the largest jump in battery life in the iPhone's history. The iPhone 18 Pro starts at $1,199 for 256GB, up from the iPhone 17 Pro's $1,099 starting price. Our guide breaks down every difference between the two generations to help you decide whether the upgrade is worth it. Here's everything that differs between the iPhone 17 Pro and iPhone 18 Pro: Chip, Performance, and Connectivity iPhone 17 Pro (2025) iPhone 18 Pro (2026) A19 Pro chip A20 Pro chip Built with TSMC's N3P process ( 3nm ) Built with TSMC's N2 process (2nm), Apple's first 2nm smartphone chip 6-core CPU with 2 performance cores and 4 efficiency cores 6-core CPU with 2 super cores and 4 efficiency cores 50% more memory bandwidth than A19 Pro 6-core GPU with Neural Accelerators 7-core GPU with Neural Accelerators, up to 40% faster than A19 Pro 16-core Neural Engine Dual 16-core Neural Engine (32 total cores) Vapor chamber cooling Next-generation vapor chamber with 3x more surface area than iPhone 17 Pro's, up to 40% higher sustained performance New chip packaging that places silicon die beside memory, allowing it to attach directly to the vapor chamber Qualcomm X80 modem Apple C2 modem Rear Camera iPhone 17 Pro (2025) iPhone 18 Pro (2026) Fixed ƒ/1.78 aperture on the 48-megapixel Fusion Main camera Variable-aperture 48-megapixel Fusion Main camera with four stops: ƒ/1.48, ƒ/1.8, ƒ/2.8, and ƒ/4.0, using six laser-cut blades API available for developers to control the aperture range within their own apps Faster Night mode, tied to the new variable-aperture lens Pro controls in the Camera app: manual lens aperture, shutter speed, white balance, and histogram New sensor and computational imaging pipeline on the Fusion Main camera, delivering around 50% better low-light performance and more detail in the back of group photos Photographic Styles 2, adjusting tone and color Photographic Styles 3, adding texture and grain controls alongside tone and color Smart focus tracking Cinematic mode recording up to 4K Dolby Vision at 30 fps Cinematic mode recording up to 4K Dolby Vision at 60 fps Cinematic mode effects can be applied after capture, on video shot at up to 60 fps Improved low-light video Time-lapse video recording with stabilization, up to 4K Dolby Vision Apple Reference Image (Fusion Main only), an opt-in feature that signs sensor data so a photo's authenticity can later be verified Audio Mix Audio Mix with new algorithms for higher-quality voices, and the ability to isolate music Front Camera iPhone 17 Pro (2025) iPhone 18 Pro (2026) Photographic Styles 2, adjusting tone and color Photographic Styles 3, adding texture and grain controls alongside tone and color Smart focus tracking Cinematic mode effects can be applied after capture Improved low-light video Time-lapse video recording with stabilization, up to 4K Dolby Vision Weight and Design iPhone 17 Pro (2025) iPhone 18 Pro (2026) iPhone 17 Pro : Weighs 7.27 ounces (206 grams) iPhone 17 Pro Max : Weighs 8.22 ounces (233 grams) iPhone 18 Pro : Weighs 7.44 ounces (211 grams) iPhone 18 Pro Max : Weighs 8.78 ounces (249 grams) Dynamic Island supports up to two simultaneous Live Activities Smaller Dynamic Island, supports up to three simultaneous Live Activities Available in Silver, Deep Blue, and Cosmic Orange Available in Silver, Black, Glacier, and Burgundy Battery and Charging iPhone 17 Pro (2025) iPhone 18 Pro (2026) iPhone 17 Pro : Up to 33 hours of video playback, up to 30 hours streamed iPhone 17 Pro Max : Up to 39 hours of video playback, up to 35 hours streamed iPhone 18 Pro : Up to 36 hours of video playback, up to 33 hours streamed iPhone 18 Pro Max : Up to 45 hours of video playback, up to 40 hours streamed Up to 50% charge in 20 minutes with a 40W adapter or higher Up to 50% charge in around 15 minutes with a 60W-capable adapter with Adjustable Voltage Supply Up to 50% charge in 30 minutes with a 30W adapter or higher, paired with a MagSafe Charger Up to 50% charge in 30 minutes with a 35W adapter or higher, paired with a MagSafe Charger Storage and Pricing iPhone 17 Pro (2025) iPhone 18 Pro (2026) iPhone 17 Pro : Available with 256GB, 512GB, or 1TB storage iPhone 17 Pro Max : Available with 256GB, 512GB, 1TB, or 2TB storage Available with 256GB, 512GB, 1TB, or 2TB storage iPhone 17 Pro : Launched at $1,099 (256GB) iPhone 17 Pro Max : Launched at $1,199 (256GB) iPhone 18 Pro : $1,199 (256GB), $1,399 (512GB), $1,799 (1TB), $2,399 (2TB) iPhone 18 Pro Max : $1,299 (256GB), $1,499 (512GB), $1,899 (1TB), $2,499 (2TB) Discontinued and no longer sold directly by Apple, now only available via third-parties iPhone 18 Pro : Sold directly by Apple, from $49.95 a month for 24 months via Apple Upgrade iPhone 18 Pro Max : Sold directly by Apple, from $54.12 a month for 24 months via Apple Upgrade Apple's redesigned vapor chamber and the A20 Pro's move to TSMC's 2nm process are among the most important updates under the hood this year, and together they raise sustained performance and unlock longer battery life. Battery life rises from 33 hours on the iPhone 17 Pro to 36 hours, and from 39 to 45 hours on the Pro Max, which is the largest battery gain Apple has delivered on an iPhone. Charging is faster too, reaching 50% in around 15 minutes with a 60W-capable adapter, down from 20 minutes last year. The Dynamic Island sees the most visible external change, shrinking in size while expanding from two simultaneous Live Activities to three, letting users track a flight, a Maps route, and a timer at once without switching apps. The most significant leap is the Main camera. It trades its fixed ƒ/1.78 aperture on the iPhone 17 Pro for a four-stop variable aperture ranging from ƒ/1.48 to ƒ/4.0, delivering around 50% better low-light performance and giving photographers optical control over depth of field that the iPhone has never offered before. Paired with new Pro controls for manual aperture, shutter speed, and white balance, Photographic Styles 3's added texture and grain sliders, and Apple Reference Image for verifying a photo's authenticity, the camera system does more to justify the Pro name than anything else in this update. The iPhone 18 Pro is clearly aimed at photographers and creators, but the longer battery life, faster charging, and more capable Dynamic Island give casual users real reasons to notice the difference too. Compared with last year's aluminum unibody overhaul, this is a more targeted upgrade rather than a wholesale reinvention, but between the chip, the camera, and the battery gains. For existing iPhone 17 Pro or iPhone 17 Pro Max owners, there is no general-purpose reason to upgrade to either new model. The core design, display sizes, and everyday camera experience carry over largely unchanged, and both new models cost $100 more than their iPhone 17 Pro equivalent. The upgrade is worth it if you specifically want variable aperture and manual Pro controls for photography, or if you rely on sustained performance for gaming or on-device AI tasks where the A20 Pro's cooling and Neural Engine gains will be most noticeable, but realistically this will only encompass a minority of users. For new buyers coming from an iPhone 16 Pro or older, the iPhone 18 Pro is the better long-term purchase given the newer chip and camera system. That being said, if you can get an iPhone 17 Pro at a substantially lower price, it is probably worth buying last year's model instead. Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max open Saturday, September 12, with availability beginning Friday, September 18. Related Roundups: iPhone 17 Pro , iPhone 18 Pro Buyer's Guide: iPhone 17 Pro (Don't Buy) Related Forum: iPhone This article, " iPhone 17 Pro vs. iPhone 18 Pro: 35+ Upgrades Compared " first appeared on MacRumors.com Discuss this article in our forums

MacRumors has confirmed that the Apple Watch Series 12 and Apple Watch Ultra 4 have increased RAM compared to the previous-generation models. Both new models are equipped with 4GB of RAM, according to Apple's developer tool Xcode 27. Apple Watch Series 11 and Apple Watch Ultra 3 models are equipped with 2GB of RAM, so the Series 12 and Ultra 4 have twice as much memory. Apple Watch Series 12 and Apple Watch Ultra 4 models are equipped with a new S11 chip that powers new Apple Intelligence features when the watches are paired to an iPhone 15 Pro or newer. The increased RAM will help to enable these new functions, such as Live Rewind text snippets and Siri Recap summaries, and give a boost to Siri AI. Despite a severe memory chip shortage that has driven up the price of RAM and resulted in Apple raising prices on iPhones , iPads , Macs , and more in recent months, the Series 12 and Ultra 4 start at $399 and $799 respectively in the U.S., meaning the devices have the same starting prices as the Series 11 and Ultra 3 even with more RAM. Related Roundups: Apple Watch 11 , Apple Watch Ultra 3 Buyer's Guide: Apple Watch (Buy Now) , Apple Watch Ultra (Buy Now) Related Forum: Apple Watch This article, " Apple Watch Series 12 and Apple Watch Ultra 4 Have Increased RAM " first appeared on MacRumors.com Discuss this article in our forums