Tim Cook

Person · 32 articles
Share

All coverage

page 1 of 2

Full iPhone 4 'Antennagate' Q&A Video Surfaces After 16 Years

A 47-minute video of the Q&A session from Apple's 2010 iPhone 4 "antennagate" press conference has surfaced on YouTube, showing Steve Jobs, Tim Cook , and Bob Mansfield answering reporters' questions. The recording was highlighted by Daring Fireball 's John Gruber , who attended the event. Apple called the July 16, 2010 press conference amid complaints that holding the iPhone 4 in a particular way could reduce its cellular signal. Jobs used his prepared presentation to announce free cases for eligible customers and a 30-day return option. Apple later posted video of that presentation, but left out the Q&A , which was documented at the time through written reports and photographs. Among the exchanges now visible is a question from Gruber at about 18:45 asking whether the three executives used cases on their own iPhone 4s. Jobs, Cook, and Mansfield each hold up an uncased phone. Jobs later gives a lengthy answer about what Apple learned from the controversy, including why the company waited to gather more data before holding the press conference. Near the end of the recording, Jobs explains Apple's strategy of owning or controlling the core technology behind its products, and why the growing importance of software made that approach valuable for consumer electronics. Gruber says he does not know where the recording came from or why it has surfaced only now. Tags: Bob Mansfield , Daring Fireball , John Gruber , Steve Jobs , Tim Cook This article, " Full iPhone 4 'Antennagate' Q&A Video Surfaces After 16 Years " first appeared on MacRumors.com Discuss this article in our forums

MacRumorsMacRumors•Hartley Charlton21h ago

Apple Testing Prototypes of Whoop-Like Screenless Fitness Band

Apple is working on an activity tracker that doesn't have a screen, reports Bloomberg . The screen-free health and fitness device is said to be similar to Whoop's line of bands . Whoop makes wrist-worn trackers with 24/7 monitoring, but without a display. Apple has apparently been "exploring" the category for months and has developed prototypes, but hasn't decided whether the project will move forward. Apple chair Tim Cook and services chief Eddy Cue are interested in the product, notable because Cue now leads Apple's health teams. Cue is said to be pushing for wearables with simpler interfaces, like the screen-free Whoop and Oura Ring. Prototypes have a fabric band attached to a computing module that rests on the wrist. Sensors track heart rate and other metrics, similar to the Apple Watch. The latest Apple Watch models adopt features similar to those offered by Whoop and Oura products, including an overall readiness score and an estimate of biological age. A new version of the Health app is being tested in iOS 27.2, and it has a more user-friendly interface with clearer guidance than before. If Apple moves forward with the screen-free tracker, it likely would not launch until at least 2028. Apple is expected to debut wearable AI smart glasses and AirPods with cameras before then. This article, " Apple Testing Prototypes of Whoop-Like Screenless Fitness Band " first appeared on MacRumors.com Discuss this article in our forums

MacRumorsMacRumors•Juli Clover22 Sept

Fan Site Lets You 'Design the Next iPhone'

" Design the Next iPhone ," an interactive website from developer Neal Agarwal, gives users control over a virtual iPhone's look, including the option to combine conventional smartphone components with deliberately impractical accessories. The interactive tool starts with a bare iPhone model that can be rotated in 3D, with users able to drag and drop components onto its surface. Cameras, volume buttons, Lightning ports, Home buttons, and Apple logos can be placed wherever users want, with multiple copies of each item available for more unconventional designs. Beyond standard smartphone features, the site offers a headphone jack, HDMI port, Apple Watch-style Digital Crown, and a hinge. Users can also add an Android or pear logo, a rotary dial, an antenna, or a classic iPod click wheel. The more absurd options include a steering wheel, a joystick, and a Mac Pro "Pro Wheel." Users can customize the device's color and wallpaper, and give their creation a name. Selecting "Present" generates a mock Apple product presentation with a fictional price based on the components added, along with a pop-up of former Apple CEO Tim Cook praising the design. The finished iPhone can be downloaded as a rotating video. Visit the site to try making your own . This article, " Fan Site Lets You 'Design the Next iPhone' " first appeared on MacRumors.com Discuss this article in our forums

MacRumorsMacRumors•Hartley Charlton18 Sept

Apple Reportedly Accepts Even Higher RAM and Storage Prices in 2027

Apple has agreed to pay Samsung even higher prices for RAM and storage chips starting in the first quarter of 2027, according to a DigiTimes report this week citing an earlier report from Chinese publication Jiemian News . Apple has reportedly agreed to pay nearly $2 per GB of DRAM and $0.33 per GB of NAND storage. This is a 30% to 40% increase in pricing for these chips compared to what Apple is paying in the third quarter of 2026, according to DigiTimes . It is unclear if this reported agreement will lead Apple to further raise prices on products like iPhones, iPads, and Macs, or if the company has already factored in the more expensive components in early 2027 into its current 2026 prices. AI companies have been building out massive data centers, leading to a memory chip shortage that has driven up the prices of RAM and NAND storage chips. Apple has raised prices on a wide range of products since June, with former CEO Tim Cook calling the increases "unavoidable" due to the chip shortage, which he likened to a " 100-year flood ." In June, Apple raised prices on all Macs and iPads , as well as the Apple TV, HomePod, HomePod mini, and Vision Pro, with many of the increases ranging from $100 to $300. In addition, iPhone 18 Pro starting prices are $100 higher in the U.S. compared to the iPhone 17 Pro models, and older iPhones have gone up in price too. Tag: DigiTimes This article, " Apple Reportedly Accepts Even Higher RAM and Storage Prices in 2027 " first appeared on MacRumors.com Discuss this article in our forums

MacRumorsMacRumors•Joe Rossignol17 Sept
  • neutral toward Apple · 98%

Tim Cook to Attend White House State Dinner for Xi Jinping

Apple executive chairman Tim Cook is expected to attend a White House state dinner for Chinese President Xi Jinping, reports Bloomberg . Cook stepped down as Apple CEO and transitioned to executive chairman on September 1, with John Ternus taking over. Part of Cook's new role includes engaging with policymakers around the world. U.S. President Donald Trump invited Cook, OpenAI CEO Sam Altman, and Nvidia CEO Jensen Huang, among others. The dinner will be held next week during Xi's visit to Washington. Cook has attended multiple state dinners with Xi. Earlier this year, Xi held a state dinner for Trump in Beijing where Cook was present, and in 2015, Cook was seated next to Xi at a state dinner then-President Barack Obama hosted. Tag: Tim Cook This article, " Tim Cook to Attend White House State Dinner for Xi Jinping " first appeared on MacRumors.com Discuss this article in our forums

MacRumorsMacRumors•Juli Clover16 Sept
  • neutral toward Xi Jinping · 99%

Apple's Weirdest iTunes Walk-Back Turns 12 Today

12 years ago today, Apple published a web page with one job: to make a U2 album go away. On September 9, 2014, at Apple's iPhone 6 event, Tim Cook revealed that "Songs of Innocence" would be given to every iTunes customer for nothing. The album was directly linked to accounts, and devices set to "download automatically" got it without asking. Complaints quickly followed, and on September 15, Apple was forced to respond with a one-click page that stripped the album from accounts. Users were given a month to reinstall it at no cost. Apple said 26 million people ultimately downloaded the full album. Bono apologized a month later. The web tool is no longer active, but an archive of the support page is available here . This article, " Apple's Weirdest iTunes Walk-Back Turns 12 Today " first appeared on MacRumors.com Discuss this article in our forums

MacRumorsMacRumors•Tim Hardwick15 Sept

Apple unveils folding iPhone Duo as new CEO takes center stage

The passport-size iPhone Duo serves as the first big test for John Ternus, who took over from Tim Cook last week Apple has unveiled the iPhone Duo, the company’s first foldable phone and the most significant change to the iPhone since the smartphone’s introduction in 2007. The nearly $2,000 device takes inspiration from iPads’ wide screens and combines them with the portability and camera features of iPhones. When opened, it is the company’s largest phone display and thinnest phone. The Duo opens and closes like a passport to double its screen size. Continue reading...

The GuardianThe Guardian•Johana Bhuiyan9 Sept

Apple unveils folding iPhone Duo as new CEO takes center stage

The passport-size iPhone Duo serves as the first big test for John Ternus, who took over from Tim Cook last week Apple has unveiled the iPhone Duo, the company’s first foldable phone and the most significant change to the iPhone since the smartphone’s introduction in 2007. The nearly $2,000 device takes inspiration from iPads’ wide screens and combines them with the portability and camera features of iPhones. When opened, it is the company’s largest phone display and thinnest phone. The Duo opens and closes like a passport to double its screen size. Continue reading...

The GuardianThe Guardian•Johana Bhuiyan9 Sept